a woman with dark hair pulled pack in a purple shirt smiling at the camera


SME - Beauty

Genny is the girl hooked on skincare, with makeup constantly on the brain, driven to show others how to find a balance between functional and bougie, and all while balancing the title Mom & Entrepreneur. Gen chose to put the makeup brushes down and pick up the spreadsheets, then dove into creating products and building businesses. From designing beauty accessories to partnering with conscious companies the highlight for Genny has been connecting authentically in all that she does.

Her professional background in Medical Aesthetics performing laser skin treatments, assisting the Dr in his injectable procedures, and leading teams of Estheticians through training on new systems is her foundational knowledge. Adding Genny's personal experience with health issues within herself and her children gave her a unique point of view on clean living. Through many conversations she realized that more people needed her collected knowledge, giving exactly the push she needed to get active on social media under @GennyBBeauty on Instagram. From makeup tutorials to skincare education you can find the inspo you need to feel the best in your own skin.

She loves to dance hula. The Aloha culture embodies the type of person Genny strives to become. Always reaching for respect, love for one another, and living in harmony with everything around you.

You can usually find Gen swinging in her hammock, sipping on kombucha, developing new products, all while on the phone with her team or a personalized skin consultation.