Focus & Scale

12-Month Mastermind + Business Course

With Mentor Cassy Joy Garcia

Say hello to your 12-month blueprint for growing, scaling, and feeling more freedom in your business.

Say hello to your 12-month blueprint for growing, scaling, and feeling more freedom in your business.

Are you ready to focus and scale your business? This is a call for all bloggers who are for the next level, but are feeling stuck.

FOCUS and SCALE is a Year-Long Business Development Class, Mastermind, and retreat to San Antonio next Fall led by me, your mentor, Cassy Joy Garcia.

I’ve had a lot of success over the last 12+ years but what I think is even more valuable: the lessons I’ve learned and the people I’ve met long the way. I’m left bursting with knowledge of how to get there faster, better, more affordably, with less stress, and more fun …and I want to help you.

You know you’re the ideal candidate for this year-long class and mastermind if you’ve already monetized your business but you feel like you can’t possibly run any faster on the hamster wheel. I will teach you what I know, connect you with other leading experts, be available for 1:1 support, and plug you into a community of blogging professionals who are just like you. Let’s get you off the hamster wheel, scale your business, and create more margin in your life by changing HOW you’re showing up.

Apply Now

What you get
01

A monthly focus with classes taught by Cassy Joy Garcia and a team of leading field experts.

For the duration of the 2024 Focus & Scale year, we’ll gather every month around one specific topic that will help move the needle in your business. The class will be hosted virtually, and you’ll have plenty of chances to submit questions before, during, and after. These will be sincere deep dives, delivering answers to the questions you have and those you haven’t thought of yet.

02

A monthly mastermind with your fellow classmates.

Following our monthly class topics, you will also meet with your fellow classmates once per month to share your own thoughts, questions, personal wins, solutions, and ideas as a group. I (Cassy Joy) will be there to help facilitate these conversations to make sure everyone has a chance to share and to keep us on track and on time. I believe you’ll find that these masterminds will be of immense value as you find commonalities, ideas, and friendships in your contemporaries.

03

1:1 as-needed support from Cassy Joy Garcia in the (free) app Voxer.

Blogging, especially professional blogging, can often feel incredibly lonely and that really shouldn’t be the case. I’m offering myself up as a sounding board and a mentor, available to you 1:1 as needed in Voxer.

04

A packed 3-day in-person mastermind in San Antonio, TX with fellow classmates. Fabulous meals and your stay at the JW Marriott in San Antonio, TX will be covered by your enrollment fee.

The cherry on top of the Focus & Scale 2024 Mastermind year will be a fabulous, discussion-packed, educational, inspiring, cup-filling few days in San Antonio, TX in October of 2024 (exact dates TBA). Included with your Focus & Scale Enrollment fee will be a 2-night stay at the JW Marriott in San Antonio (shared rooms between 2 attendees, you will be able to submit a roommate request**). We will also keep you fed, busy, and in rich conversation with your fellow classmates.
**If you would prefer to buy out the other half of a hotel room (and stay by yourself) you may request to do so. Please email support@fedandfit.com so we can help make arrangements.

Meet Cassy

The leading food blogger and editor-in-chief of Fed & Fit has been where you are.

Meet Cassy

The leading food blogger and editor-in-chief of Fed & Fit has been where you are.

I started Fed & Fit in the Summer of 2011 as a food blog, and it has since evolved into a bustling online editorial. Twelve years later, Fed & Fit maintains a healthy staff of 5 full-time team members and a stacked roster of expert contractors. I’ve navigated 3 of my own maternity leaves (+ 2 of my employees’), authored 3 books, become a New York Times Best Selling Author, launched digital products, podcasts, and even built and opened my own kitchen studio.

I’ve had a lot of success over the last 12+ years but what I think is even more valuable: the mistakes I’ve made and the people I’ve met long the way. I’m left bursting with lessons learned, knowledge of how to get there faster, better, more affordably, with less stress, and more fun. I want to help you.

Are you ready? Apply Now

Who Is This For?

You know you’re the ideal candidate for this year-long business development class and mastermind if you’ve already monetized your business (think: you’re on track to gross $30,000 this year) but you feel like you can’t possibly run any faster on the hamster wheel.

I’m here to help. I will teach you what I know, connect you with other leading experts, be available for 1:1 support, and plug you into a community of blogging professionals who are just like you.

Let’s get you off the hamster wheel, scale your business, and create more margin in your life by changing HOW you’re showing up.

FOCUS and SCALE IS RIGHT FOR YOU IF

You’re an early career blogging entrepreneur.
You’ve successfully monetized your business.
You want to scale and grow, but feel stuck.

Apply Now

Course Preview

Examples of What May Be Covered in the Course

Affiliate income strategy that actually converts.
Hiring, firing, and everything in-between.
How to write a book proposal.
How to build a book launch plan that grows your audience loyalty and presell numbers.
SEO best practices that matter TODAY (and won’t hurt you tomorrow).
How to grow and nurture your newsletter.
Sponsorship best practices and how to build a competitive media kit.
How to manage and leverage a co-publishing content calendar that spans: website, newsletter, and social media.
Nailing your social media video style.
How to nurture audience loyalty.
What you need to know deep dives: Facebook, YouTube, Pinterest, TikTok, and Instagram.
Navigating the world of contractors: when, what, and how to outsource.
How to create a digital offering that your audience actually wants.
How to plan your annual content calendar: holidays, traffic trends, and publishing timelines.
Launching a successful podcast: why, how, and when.
And more!

*final course topics will be voted on by enrolled students

Best Value!

A One-Time Payment Of $15,000

Apply Now

Payment Plan

4 Monthly Payments Of $5,000

Apply Now

Save 10% – Commit By Dec 26!

A One-time Payment Of $13,500

Apply Now

*If you are accepted into the course, you’ll be able to choose the payment method above based on the date of your application.

What You Get

01
12 high-level focused classes.
02
Relevant templates and resources needed to implement class teachings.
03
Facilitated mastermind discussion with fellow classmates.
04
1:1 support as needed from Cassy Joy Garcia in the (free) app Voxer.
05
Early October 2024 retreat with fellow classmates to San Antonio, TX to learn, grow, and connect.

Ready to get started? The 2024 class is open for applications.