Welcome to our โGet to Knowโ series! Each Tuesday (for the next year), weโre going to introduce you to a creator in the wellness space that we think you NEED to know. The creators we feature are of various backgrounds. Whether theyโre an online content creator, coach, or owner of a product-based brand, they each have their own niche in the wellness world and contribute to the space, as a whole, in an incredibly meaningful way. Weโre setting this up Q&A-style so that you can learn more about each creatorโs why, the content that theyโre most proud of, and exactly how you can be a part of and contribute to their journey. We hope you enjoy our conversations with these wonderful people and brands. We know theyโre going to enrich your lives!
This week, weโre interviewing Reina Gascon-Lopez of The Sofrito Project. Reina says, โThe Sofrito Project was made to bridge the cultures of my Afro-Caribbean, Latin, and Southern upbringing and allows for creativity in the kitchen with flavorful and delicious recipes and digital cookbooks.โ Follow along as we learn more about Reina:
Why did you start your business?
Reina: I wanted to share my recipes and culture with other people in a way that aligned with how I live my life.
Whatโs your mission/purpose statement?
Reina: The Sofrito Project was made to bridge the cultures of my Afro-Caribbean, Latin, and Southern upbringing and allows for creativity in the kitchen with flavorful and delicious recipes and digital cookbooks.
What 2 (or 3!) pieces of content are you the proudest of?
Reina: Iโm very proud of my recent Food & Wine essay about viral foods and working with Samin Nosrat and sharing my familyโs arroz con gandules recipe for her NYT column last year. Iโm super excited to have worked with them and be able to share my voice.
Where are you going next? Whatโs your goal for the next year?
Reina: I recently won a creative grant from Patreon and have launched my Patreon page to share exclusive recipes and content with my readers. Itโs been an exciting journey so far and Iโm so grateful to have the opportunity to do what I love with the additional resources the grant has provided me. Iโm also planning on leaning into more of my recipe development work with a few publications down the line. Exciting stuff I canโt necessarily talk about just yet but things are in the works!
How can we (and the Fed and Fit community) best support you?
Reina: I recently launched my Patreon (https://www.patreon.com/sofritoproject) and have digital cookbooks available for purchase and download on my blog. Free recipes and a newsletter are part of my blog world so thatโs always fun to share with others. I also love interacting with my community on Instagram (@thesofritoproject) and Twitter (same handle).