Welcome to our โ€œGet to Knowโ€ series! Each Tuesday (for the next year), weโ€™re going to introduce you to a creator in the wellness space that we think you NEED to know. The creators we feature are of various backgrounds. Whether theyโ€™re an online content creator, coach, or owner of a product-based brand, they each have their own niche in the wellness world and contribute to the space, as a whole, in an incredibly meaningful way. Weโ€™re setting this up Q&A-style so that you can learn more about each creatorโ€™s why, the content that theyโ€™re most proud of, and exactly how you can be a part of and contribute to their journey. We hope you enjoy our conversations with these wonderful people and brands. We know theyโ€™re going to enrich your lives!


This week, weโ€™re interviewing Reina Gascon-Lopez of The Sofrito Project. Reina says, โ€œThe Sofrito Project was made to bridge the cultures of my Afro-Caribbean, Latin, and Southern upbringing and allows for creativity in the kitchen with flavorful and delicious recipes and digital cookbooks.โ€ Follow along as we learn more about Reina:

Why did you start your business?

Reina: I wanted to share my recipes and culture with other people in a way that aligned with how I live my life.

Whatโ€™s your mission/purpose statement?

Reina: The Sofrito Project was made to bridge the cultures of my Afro-Caribbean, Latin, and Southern upbringing and allows for creativity in the kitchen with flavorful and delicious recipes and digital cookbooks.

What 2 (or 3!) pieces of content are you the proudest of?

Reina: Iโ€™m very proud of my recent Food & Wine essay about viral foods and working with Samin Nosrat and sharing my familyโ€™s arroz con gandules recipe for her NYT column last year. Iโ€™m super excited to have worked with them and be able to share my voice.

Where are you going next? Whatโ€™s your goal for the next year?

Reina: I recently won a creative grant from Patreon and have launched my Patreon page to share exclusive recipes and content with my readers. Itโ€™s been an exciting journey so far and Iโ€™m so grateful to have the opportunity to do what I love with the additional resources the grant has provided me. Iโ€™m also planning on leaning into more of my recipe development work with a few publications down the line. Exciting stuff I canโ€™t necessarily talk about just yet but things are in the works!

How can we (and the Fed and Fit community) best support you?

Reina: I recently launched my Patreon (https://www.patreon.com/sofritoproject) and have digital cookbooks available for purchase and download on my blog. Free recipes and a newsletter are part of my blog world so thatโ€™s always fun to share with others. I also love interacting with my community on Instagram (@thesofritoproject) and Twitter (same handle).



About the Author

Brandi Schilhab


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