Welcome to our “Get to Know” series! Each Tuesday (for the next year), we’re going to introduce you to a creator in the wellness space that we think you NEED to know. The creators we feature are of various backgrounds. Whether they’re an online content creator, coach, or owner of a product-based brand, they each have their own niche in the wellness world and contribute to the space, as a whole, in an incredibly meaningful way. We’re setting this up Q&A-style so that you can learn more about each creator’s why, the content that they’re most proud of, and exactly how you can be a part of and contribute to their journey. We hope you enjoy our conversations with these wonderful people and brands. We know they’re going to enrich your lives!
This week, we’re interviewing Reina Gascon-Lopez of The Sofrito Project. Reina says, “The Sofrito Project was made to bridge the cultures of my Afro-Caribbean, Latin, and Southern upbringing and allows for creativity in the kitchen with flavorful and delicious recipes and digital cookbooks.” Follow along as we learn more about Reina:
Why did you start your business?
Reina: I wanted to share my recipes and culture with other people in a way that aligned with how I live my life.
What’s your mission/purpose statement?
Reina: The Sofrito Project was made to bridge the cultures of my Afro-Caribbean, Latin, and Southern upbringing and allows for creativity in the kitchen with flavorful and delicious recipes and digital cookbooks.
What 2 (or 3!) pieces of content are you the proudest of?
Reina: I’m very proud of my recent Food & Wine essay about viral foods and working with Samin Nosrat and sharing my family’s arroz con gandules recipe for her NYT column last year. I’m super excited to have worked with them and be able to share my voice.
Where are you going next? What’s your goal for the next year?
Reina: I recently won a creative grant from Patreon and have launched my Patreon page to share exclusive recipes and content with my readers. It’s been an exciting journey so far and I’m so grateful to have the opportunity to do what I love with the additional resources the grant has provided me. I’m also planning on leaning into more of my recipe development work with a few publications down the line. Exciting stuff I can’t necessarily talk about just yet but things are in the works!
How can we (and the Fed and Fit community) best support you?
Reina: I recently launched my Patreon (https://www.patreon.com/sofritoproject) and have digital cookbooks available for purchase and download on my blog. Free recipes and a newsletter are part of my blog world so that’s always fun to share with others. I also love interacting with my community on Instagram (@thesofritoproject) and Twitter (same handle).