Welcome to our “Get to Know” series! Each Tuesday (for the next year), we’re going to introduce you to a creator in the wellness space that we think you NEED to know. The creators we feature are of various backgrounds. Whether they’re an online content creator, coach, or owner of a product-based brand, they each have their own niche in the wellness world and contribute to the space, as a whole, in an incredibly meaningful way. We’re setting this up Q&A-style so that you can learn more about each creator’s why, the content that they’re most proud of, and exactly how you can be a part of and contribute to their journey. We hope you enjoy our conversations with these wonderful people and brands. We know they’re going to enrich your lives!
This week, we’re interviewing Jessica of Jessica in the Kitchen. Jessica is on a mission to show that being a vegetarian or vegan “CAN be an easy and achievable lifestyle with simple and delicious meals.” Follow along as we learn more about Jessica:
Why did you start your business?
Jessica: Jessica in the Kitchen started two fold. First, I had an at-home baking business (named Jessiker Bakes) while I was in undergrad law school. I was just sharing some of the orders I was making in blog form, and began to slowly add savoury recipes to the mix. By the time I finished undergrad, I was head over heels in love with blogging. I rebranded, stopped the baking company, started law school, and kept blogging under a new name: Jessica in the Kitchen! I know, what a mouthful! So it started out of curiosity of baking, and a deep rooted love of food that runs in my family (my mom baked my entire life, my grandma was a caterer, and my grand aunt decorates wedding cakes)! The blog has followed every stage of my life; including when I went vegetarian, and when I went vegan, and has always reflected that!
What’s your mission/purpose statement?
Jessica: “My mission is to provide simple and delicious meals from my kitchen to yours.” Truly and simply. When I first when vegetarian, I was focused a lot more on unrefined foods which unfortunately came across pretty accessible to a lot of people trying out the lifestyle, and perpetuated the myth that vegetarian or vegan food is expensive. Something clicked one day, and I switched my focus to “this CAN be an easy and achievable lifestyle with simple and delicious meals” and never looked back.
What 2 (or 3!) pieces of content are you the proudest of?
Jessica: Oh this is a great question! I love my Chickpea Curry, it’s the post that helped me to get into the budget friendly can be delicious, easy and attainable mindset. I also love my No Knead Bread recipe because I had to have a lot of slices to really test, and I love how many bread beginners have told me they’ve achieved success with it! Another piece I adore is my Sweet and Sour Tofu dish because of the amount of non-tofu lovers who now love it because of my methods and tips! My husband calls me the tofu whisperer – it’s very important to me!
Where are you going next? What’s your goal for the next year?
Jessica: Right now, I’m focusing on truly optimising my site. I’ve been blogging for 10 years and I want to ensure that no matter what post you land on, you’ll get the same treatment as on my brand new posts. Another big one is ensuring that I have lots of videos available too!
How can we (and the Fed and Fit community) best support you?
Jessica: Your incredible community can follow me on Instagram @jessicainthekitchen, buy my ebook https://jessicainthekitchen.com/ebook, and sign up for my newsletter for tons of free and incredible recipes!
